This post comes from a series; read the series overview here.
As already mentioned Ground Control didn’t start as a SAAS business; it began out of my desire to have something resembling an agency. My attempts at actually building an agency had been somewhat faltering due to a lack of insight about how one actually gains business leads in that space. As such the promise of recurring revenue from a more modern style of software business seemed appealing. However a key thing to remember when starting a business is that if something seems too easy, it probably is.